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How to Effectively Use Google Analytics to Collect Data

Distributed February 08, 2022

Happy to see traffic increasing on your new website? What’s the most effective way to make the most of that data?
Google Analytics data is one of the most important tools a business can use. Knowing how people engage with your site is essential for the growth of your business. Whether you are working on brand awareness, marketing, social media, or conversion rates, Google Analytics is a valuable tool.

In this read, we will guide you on how to use Google analytics effectively to collect data.

What Is Google Analytics?
Google Analytics is a free tool that allows a website owner to gain an accurate understanding of their website’s performance. With this information, it is easier to find and correct any errors or problems occurring on the website.

Steps to Create an Account on Google Analytics:

Before we get into the details of Google Analytics, here are a few steps you have to follow to set up an account on

Google Analytics.
  • Sign up for a Google Analytics account or log in if you already have one
  • Create a property. The website or app where data is collected from your site is referred to as property.
  • Add a view to your property. The purpose of adding a view is to track traffic on your domain.
  • To collect data in your google analytics property, add a tracking code.
  • Lastly, verify the tracking code.

Now, let’s talk about how to use Google Analytics effectively.

1. Set Goals
Why do you need Google Analytics? The answer to this question is to set goals. Your goals determine the type of data you want to collect. Understanding your goals will help you identify the most effective tools for each goal.
Conversions should be measured using goals in your Google Analytics account. This is an important KPI and can track your progress towards a business goal. You can set as many goals as you want according to your needs.

2. Add Custom Visitor Segment
You can identify the users coming to your site by adding a custom visitor segment. The process includes setting demographics by age, gender, or location. With this, you can offer your clients exposure according to their experience. It involves affinity for newcomers and in-market segments for known clients. Moreover, the segment can be created in contrast with your goals.

3. Assign Monetary Benefits
Add monetary benefit to your goal. If you have multiple objectives, you should assign a monetary value to each one. This allows total performance to be measured in goals and helps you achieve your goal effectively.

4. Review Reports
Check and evaluate your report thoroughly on a regular basis. Review your KPIs, especially the important ones, weekly or at least in a month. There is no point in designing the custom reports if you're not going to review them. Furthermore, soon after making changes, check the performance of your website to ensure that it has not been affected. You can avail of the free version on Google Analytics if you have a small business. However, for large firms, upgrading to the paid version may be necessary to avail of the premium features.

Ending Notes
Google Analytics is a service offered by Google that provides insights into the traffic that your website attracts. A website owner uses the service to understand the metrics being collected, view trends, and make informed decisions about how a website is run. If you want to learn more about Google Analytics, do not hesitate to get in touch with us.
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